Customers want one-to-one personalized experiences that show brands know them on an individual level and—even more challenging—know exactly what they want at a specific moment in time. Retailers know that scaling to this level of personalization for all customers is not just a nice to have but an imperative.

Unfortunately, fewer than a third of retail executives say they feel confident that their organization has the tools and technology to deliver personalized experiences at scale.

Download the latest retail playbook from Cognizant to learn how you can unlock the internal skill sets in your organization to create and deliver personalized experiences.

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