Experiences change minds and behaviors.
To successfully deliver exceptional experiences, businesses need to understand the continuously evolving drivers of customer behavior and market context. They must then be able to activate on these insights to deliver valuable experiences at critical moments. Employee experience and enablement must also be aligned to support the vision for customer experience. Cognizant is one of the few global companies with the combined ethnographic and technology expertise to orchestrate hyper-personalization at scale.
Our approach to CX and EX combines what we call the science of intimacy with the art of industrialization. We start with data and insights that when considered together uncover customer needs and wants. This coupled with the context of the business serves to accelerate and scale in ways that were previously not possible.