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Cognizant Webcast Featuring Forrester Consulting

How to Orchestrate a Market-leading Experience Ecosystem

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J.P. Gownder
VP, Principal Analyst Forrester

Mark Taylor
Global Lead Digital Experience

CX Enablement Maturity Assessment Tool

Take this quick self-assessment tool based on Forrester Consulting’s study to find out how your organization stacks up.

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Dive deeper into the Cognizant-commissioned research from Forrester Consulting

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Deliver Tomorrow’s Experiences Today

Together, Cognizant and Adobe help organizations win by imagining and enabling exceptional experiences. Leveraging the largest digital support services of their kind, Cognizant brings insight and foresight, strategy, and design together with technology implementation expertise to deliver tomorrow’s experiences today. Our connected experience offerings traverse the entire customer lifecycle across every industry.

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The customer experience ecosystem, now in 3D

Having a vision for customer experience is important, but it’s not enough. Here are the other dimensions and insights needed to differentiate the brand.

Read the Blog >

Differentiated Digital Experience for Travelers

See how a hotel brand uncovered deep customer insights to create human experiences.

Key insights from our new Forrester Consulting study

Activate a holistic customer experience ecosystem to become a market leader

Cognizant commissioned Forrester Consulting to better understand the progress companies have made in harnessing today’s experience ecosystem to deliver excellent customer experiences.

Key Findings

Experience relies on an ecosystem.
Companies don’t fully own their experiences.

Investments that enable the entire experience ecosystem drive business results.
Leaders in holistic CX ecosystems invest in enablement processes and technologies.

Self-sustained CX enablement is rare.
To continually anticipate evolving customer needs it is critical to keep pace with evolving roadmaps.

CX Enablement Maturity Assessment Tool

Take this quick self-assessment tool based on Forrester Consulting’s study to find out how your organization stacks up.

Take Assessment

Select Industries


Cognizant works with global retailers to transform digital experiences across all channels. The pace of change across retail is dramatic. We help you build flexible technology and processes that enable the business agility you need to continually anticipate and exceed the expectations of the digitally empowered shopper.

See how retailers can deliver hyper-personalization at scale >

Travel & Hospitality

The travel and hospitality industry is having to embrace digital at unprecedented speeds. Cognizant reengineers systems and processes that provides end-to-end immersive experiences and enables brands and their employees to adopt mass-personalization, surprising and delighting guests. We partner with companies to craft digital strategies for the next generation of travelers and guests.

See how a hotel brand uncovered deep customer insights to create human experiences >


The future of mobility is connected, autonomous, electric and subscription-based. Cognizant helps transform OEMs, suppliers, dealers, and finance companies into experience-led businesses that use data to deliver compelling, unified experiences while building sustainable service revenue models.

See how a luxury car maker increased sales through personalized offers >

Financial Services

As the finance industry undergoes a pivotal digital transformation, your customers’ journeys are changing. Experiences are the new brand currency. At Netcentric, a Cognizant company we help global brands across the banking, insurance, and wealth management to engage with their customers by delivering satisfying experiences across all touchpoints.

Learn how modern brands can respond to the challenges of COVID-19 using advanced cloud-based marketing solutions >

Why Cognizant

With 25 years of experience, Cognizant’s innovation starts with our people who have a strong point-of-view and apply their expertise to lead our clients forward. We act with agility and creativity to help some of the largest companies in the world deliver exceptional experiences with a unique blend of strategy and design delivered by our nearly 300,000 technology specialists around the world.

Our proprietary automation tools, AI-infused production capabilities and streamlined processes mean we can optimize your Adobe capabilities and drive business results at scale in a cost-effective manner.

Customer and Employee Experience

Experiences change minds and behaviors.

To successfully deliver exceptional experiences, businesses need to understand the continuously evolving drivers of customer behavior and market context. They must then be able to activate on these insights to deliver valuable experiences at critical moments. Employee experience and enablement must also be aligned to support the vision for customer experience. Cognizant is one of the few global companies with the combined ethnographic and technology expertise to orchestrate hyper-personalization at scale.

Our approach to CX and EX combines what we call the science of intimacy with the art of industrialization. We start with data and insights that when considered together uncover customer needs and wants. This coupled with the context of the business serves to accelerate and scale in ways that were previously not possible.

Content and Marketing Services

The battle for hearts and minds begins with content.

Exceptional experiences depend on personalized content, but delivering experiences for thousands–or even millions–of different people is complicated. Companies must manage the challenges of moving targets like supply-chains, pricing and inventory and develop an agile content strategy to match.

Cognizant’s Content and Marketing Services experts take a human-centered approach to design and content creation. They understand our clients’ business, the markets they operate in, their employee ecosystem and their customers. This approach is underpinned by a suite of proprietary AI-powered automation tools that eliminate inefficiencies and speed time to market.

Omnichannel Commerce

Today’s hyper-connected customers expect more from brands.

Successful commerce needs to consider the entire experience—from inspiration to payment. At Cognizant, we understand that great digital commerce solutions hide their internal complexities and deliver meaningful customer experiences at every “moment that matters,” when the customer’s mindset undergoes a shift.

Brands can do this by creating immersive omnichannel experiences that build customer relationships. Cognizant’s omnichannel commerce experts make uncommon connections across a broad ecosystem of channels and touchpoints to help brands develop a flexible, integrated set of capabilities that consistently deliver experiences that add value.


A robust, long-term partnership with Adobe and other partners reduces risk and cost:

  • Global Platinum Solution Partner
  • 1300+ Adobe certified Associates
  • 15 Partner specializations including Analytics, Experience Manager & Campaign globally
  • 2021 & 2020 Digital Experience Partner of the Year for Central Europe
  • 2020 Digital Experience Partner of the Year for Europe
  • 2019 Delivery Quality Partner of the Year for North America and Europe
  • Industry analysts have named Adobe a leader in over 23 categories, such as Web Content Management, Digital Marketing Analytics, Digital Commerce, Marketing Cloud Platforms, and more.
  • Adobe Experience Platform, the industry’s first open and extensible platform that stitches data across the enterprise, enables brands to deliver impactful digital experiences in real-time.
  • Adobe Experience Cloud provides an end-to-end Customer Experience Management (CXM) solution for experience creation, marketing, advertising, analytics, and commerce. It helps companies deliver consistent and compelling experiences across customer touch points and channels–all while accelerating business growth.

Connect with us

Robert Mayer

United States

Robert Mayer
Sr. Director, Strategic Alliances, Adobe

Dominik Steinacher


Dominik Steinacher
Director, Head of Digital Sales