Cognizant | Adobe

Cutting Complexity, Creating Resilience

How financial services companies can respond to the challenges of COVID-19 using advanced cloud-based marketing solutions

The pandemic has created a complex new landscape for banks and financial services organizations. Customer behavior has changed dramatically, sales have taken a hit in some sectors, new channels are gaining popularity and consumers have moved to mobile and e-commerce. It’s critical to rethink how you create and deliver experiences in this new reality.

In this whitepaper, we look at how to build resilience in challenging times by moving to a marketing platform that keeps complexity and cost under control so you can focus on delivering the customer experience that’s needed today and in the future.

You will learn:

  • What’s changed in 2020 for banks and financial services organizations
  • How to reduce complexity in a constantly changing business landscape
  • What you need to know about the future of experience business

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